Our marketing and communications consulting services

Our expertise is in marketing technology products and services to business users. We’d like to apply the knowledge and experience we’ve gained at large and small technology companies, across a variety of technology industry segments, to your next marketing or communications project.

To get started, here are some of the marketing and communications services we offer:

High impact product marketing:

• Define core product features
• Identify benefits to customers
• Develop key competitive differentiators
• Create value propositions for targeted industry segments
• Develop product requirements

Effective written communication

• Proofread all existing marketing materials to ensure clarity of meaning, consistency of message and grammatical excellence
• Create error-free marketing and sales tools including website copy, case studies, brochures, presentations, training materials, white papers, datasheets, sales guides, newsletters, FAQs, blogs etc.
• Improve effectiveness of proposal response writing
• Correct translations from foreign languages

Develop high impact digital media content for your website

• Write, produce and deliver online seminars (video/audio with contextual information)
• Develop unique video programming that leverages your internal experts
• Prepare your internal experts to be effective presenters on camera
  

Develop objective competitive intelligence

• Research competitors’ strategies and functionality
• Integrate primary and secondary competitive intelligence into a useful framework for your sales organizations

Develop/Improve product pricing and packaging

• Review current product pricing and packaging strategy
• Develop creative product pricing and licensing programs

Develop marketing strategies that maximize your marketing budget

• Create marketing plans that recommend strategies and tactics for both raising awareness as well as targeted lead/revenue generation
• Review and assess merits of different marketing plans and tactics and when to use which

Develop productive partner strategies and programs:

• Assess current partner (or competitive partner) landscape
• Identify and prioritize partner targets
• Recommend partner program elements (e.g. partner types, benefits, metrics)
• Create partner program communications plan

Honest reality check of effectiveness of existing marketing and communication programs and plans

• Review marketing messages, programs and competitive positioning
• Interview target audiences to gather feedback and new ideas

Put us to the test. Our team has extensive experience in product management, product marketing, industry marketing and effective written communication.

Contact us if you are ready to explore creative ways of maximizing your marketing budget to achieve your key objectives.